General Marketing Topics

Marketing Tactics

Marketing tactics are the specific actions and resource allocations employed to execute a marketing strategy effectively. They are the practical, actionable steps that bring a company’s marketing system to life, directly influencing customer engagement and driving business objectives. Understanding Marketing Tactics While a marketing strategy outlines the overarching system to achieve business goals, marketing tactics […]

Digital Marketing

Inbound Marketing

Inbound marketing is a customer-centric approach that focuses on attracting, engaging, and delighting potential customers by delivering valuable, relevant, and helpful content. LAIRE Marketing Digital The Inbound Methodology: Attract, Engage, Delight HubSpot The Flywheel Model: Driving Business Growth The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align […]

General Marketing Topics

Marketing

Definition Marketing is the act or process of satisfying and retaining customers. This occours through the creation, communication, and delivery of value. It involves understanding consumer behavior, developing products or services that meet their needs, and effectively promoting them to the target audience. The American Marketing Association (AMA) defines marketing as “the activity, set of […]

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